attention
is our greatest good.
Raising awareness about media, technology, and protecting our attention.
One minute
of your attention to recover all the others.
We are an organization dedicated to sustainability in the attention economy. Through art, culture, and education, we seek to raise awareness so that, together, we can reclaim our time and attention.
One minute
of your attention to recover all the others.
We are an organization dedicated to sustainability in the attention economy. Through art, culture, and education, we seek to raise awareness so that, together, we can reclaim our time and attention.
01
THE PROBLEM
Understand what attention extraction is and how platforms transform our time, our data, and our behavior into profit.
03
The Movement
Conheça UMDSA e o trabalho de conscientização, educação e mobilização por uma relação mais sustentável com a tecnologia.
“O livro é uma graça! Eu vejo novamente a busca de vocês por algo que inove, mas sem ser algo distante do público. Uma inovação leve, como repaginar as informações que vimos discutindo, que circulam nos debates formais ou na mídia. É um esforço grande conseguir colocar isso de forma agradável, super interessante (com imagens bonitas e significativas). E agora fica claro como deve ter sido complexo produzir essa versão atual. Foram muitos insights traduzidos em texto e belas imagens. Vontade não faltará aos leitores de ficar vendo os detalhes. Assim espero! Torço para prosperar!”
George Valença
Professor do Departamento de Computação da UFRPE
e consultor da UNESCO
"One Minute of Your Attention," by Eric Carlier and Kim Loeb, is the most necessary book of our time, an emotional invitation to awaken from the hypnosis of screens and return to human interaction in reality.
Rosana Hermann
Jornalista, escritora e colunista da Folha de S. Paulo
"Didactic, objective, and accessible, the book exposes the dangers of involuntarily retaining our attention on screens. An essential approach that offers concrete tools for families and schools to protect mental health and learning in the digital age."
Disconnect Movement
"Besides offering one of the best portrayals of attention-grabbing, this book serves as a reminder that children's and young adult literature can be a powerful vehicle for conveying messages to adults as well. A must-read for everyone."
John Francisco Coelho
Lawyer for the Alana Institute
"If you're looking for a reason to step away from screens for a few minutes, open this book now. If you think there's no reason to do so, you've just found one."
Milton Jung
Writer, speaker and journalist at CBN.
"The book is amazing...I was delighted, not only by the content, but also by the illustrations."
Flavia Melissa
Psychologist and Writer
"FABULOUS"
Graham Burnett
Princeton professor and co-founder of Friends of Attention
"Sensational! Incredible work! A valuable resource that is easy and fun to read."
Peter Schmidt
Co-founder of Friends of Attention and director of the School of Attention.
in New York
"This revolutionary guide to technology for families is a unique and intelligent 'user manual' for families to manage their most important resource: THEIR OWN ATTENTION. An extremely powerful learning tool."
Mark A. Morenz-Harbinger
Founder and Executive Director of the Hug Morenz Foundation
for Media Literacy
"The most necessary book of our time, an emotional invitation to awaken from the hypnosis of screens and return to human interaction in reality."
Rosana Hermann
Jornalista, escritora e colunista da Folha de S. Paulo
"The book is a combination of ideas and formats. With artistry and precision, it presents concepts about the attention economy and manipulative design, revealing what unethical technologies can do to users' well-being. An enjoyable and urgent read."
George Valença
Professor do Departamento de Computação da UFRPE e consultor da UNESCO
"Didactic, objective, and accessible, the book exposes the dangers of involuntarily retaining our attention on screens. An essential approach that offers concrete tools for families and schools to protect mental health and learning in the digital age."
Disconnect Movement
Iniciativa de famílias e escolas pelo uso consciente de telas
"Besides offering one of the best portrayals of attention-grabbing, this book serves as a reminder that children's and young adult literature can be a powerful vehicle for conveying messages to adults as well. A must-read for everyone."
John Francisco Coelho
Advogado do Instituto Alana
"If you're looking for a reason to step away from screens for a few minutes, open this book now. If you think there's no reason to do so, you've just found one."
Milton Jung
Escritor, palestrante e jornalista na CBN
"The book is amazing...I was delighted, not only by the content, but also by the illustrations."
Flavia Melissa
Psicóloga e Escritora
"FABULOUS!"
Graham Burnett
Professor da Universidade de Princeton e co-fundador do Friends of Attention
"Sensational! Incredible work! A valuable resource that is easy and fun to read."
Peter Schmidt
Co-fundador e diretor de programa da School of Attention em Nova York
"This revolutionary guide to technology for families is a unique and intelligent 'user manual' for families to manage their most important resource: THEIR OWN ATTENTION. An extremely powerful learning tool."
Mark A. Morenz-Harbinger
Founder and Executive Director of the Hug Morenz Foundation for Media Literacy
"This revolutionary guide to technology for families is a unique and intelligent 'user manual' for families to manage their most important resource: THEIR OWN ATTENTION. An extremely powerful learning tool."
Daniel Becker
Pediatrician and children's rights activist
Attention is a collective good,
and so should the conversation be.
We bring the conversation about what's happening "behind the screens" and the attention economy to schools, businesses, and institutions using accessible language adapted to each audience.
WHO TRUSTS us with THEIR ATTENTION
