A book to reclaim what the platforms try to capture: our attention.
1 Minute of Your Attention was written to make us think about our relationship with digital platforms.
It wasn't made to preach, nor to tell people to throw their cell phones out the window. It was made to explain, with humor and clarity, what many people feel without knowing how to name it: a feeling that we enter the internet willingly, but don't always leave it when we want to.
A book to reclaim what the platforms try to capture: our attention.
1 Minute of Your Attention was written to make us think about our relationship with digital platforms.
It wasn't made to preach, nor to tell people to throw their cell phones out the window. It was made to explain, with humor and clarity, what many people feel without knowing how to name it: a feeling that we enter the internet willingly, but don't always leave it when we want to.
Am I turning into a grumpy old man, or are things really different this time?
It is from this question that the reader is guided through analogies and examples that help to understand the mechanisms behind digital platforms.
What do we cover in it?
The Cell Phone as a Novel Medium.
For the first time, we have a portable media device with personalized, infinite content, managed by AI, and while you watch it, it also watches you.
(EXTRACTIVE) ATTENTION ECONOMY.
Understand all the gears behind an industry with billions in investments and a single objective: to maximize your screen time.
What is attention?
Far beyond concentration, a vital and finite resource that functions both as a filter and as fuel for our lives.
11 Techniques That Grab Our Attention.
Intrusive notifications, limited-time opportunities, dopamine triggers, among others…
USE it,
DON'T BE USED.
Critical thinking skills to differentiate between when you are in control and when you are being controlled.
ATTENTIONAL RESISTANCE.
An invitation for individual and collective actions to reclaim presence, autonomy, and the capacity for choice without falling into guilt or moralizing.
WHO's IT FOR?
Teenagers (13+)
Who are beginning to explore the virtual world more and more.
Parents
Who need to understand that, just like children, they are also being influenced.
EDUCATORS AND MENTAL HEALTH SPECIALISTS
Who want to open up this debate with students, patients, or a broader audience.
Anyone
Who feels uneasy about a noisy, fast-paced reality.
Do you want more than a minute?
Download the pedagogical guide here.
Check out the Book's Sources
here
learn how to Join Us
here.
"The most necessary book of our time, an emotional invitation to awaken from the hypnosis of screens and return to human interaction in reality."
Rosana Hermann
Journalist, writer, and columnist for Folha de S. Paulo.
"The book is a combination of ideas and formats. With artistry and precision, it presents concepts about the attention economy and manipulative design, revealing what unethical technologies can do to users' well-being. An enjoyable and urgent read."
George Valença
Professor in the Computer Science Department at UFRPE and consultant for UNESCO.
"Didactic, objective, and accessible, the book exposes the dangers of involuntarily retaining our attention on screens. An essential approach that offers concrete tools for families and schools to protect mental health and learning in the digital age."
Movimento Desconecta
Initiative by families and schools for the conscious use of screens.
"Besides offering one of the best portrayals of attention-grabbing, this book serves as a reminder that children's and young adult literature can be a powerful vehicle for conveying messages to adults as well. A must-read for everyone."
João Francisco Coelho
Lawyer for the Alana Institute
"If you're looking for a reason to step away from screens for a few minutes, open this book now. If you think there's no reason to do so, you've just found one."
Mílton Jung
Writer, speaker and journalist at CBN.
"The book is amazing...I was delighted, not only by the content, but also by the illustrations."
Flavia Melissa
Psychologist and Writer
"FABULOUS!"
Graham Burnett
Professor at Princeton University and co-founder of Friends of Attention.
"Sensational! Incredible work! A valuable resource that is easy and fun to read."
Peter Schmidt
Co-founder and program director of the School of Attention in New York.
"This revolutionary guide to technology for families is a unique and intelligent 'user manual' for families to manage their most important resource: THEIR OWN ATTENTION. An extremely powerful learning tool."
Mark A. Morenz-Harbinger
Founder and Executive Director of the Hug Morenz Foundation for Media Literacy
"This revolutionary guide to technology for families is a unique and intelligent 'user manual' for families to manage their most important resource: THEIR OWN ATTENTION. An extremely powerful learning tool."
Daniel Becker
Pediatrician and children's rights activist
