ATTENTION CAN ALSO BE LEARNED
Resources for schools and students to build a more conscious relationship with technology.
A CONVERSATION FOR EVERYONE: STUDENTS, PARENTS, AND EDUCATORS
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Social networks, games, betting… So many digital platforms permeate childhood through cell phones, affecting learning, friendships, and family ties. And since schools are a central pillar in personal and social development, there is no better place to transform society.
We help educators approach the topic of the extractive economy of attention in a supportive way: without alarmism, blame, or ready-made answers. Through lectures, educator training, and educational materials, we transform a shared concern into knowledge, dialogue, and actionable practices.
CHOOSE THE FORMAT THAT BEST FITS YOUR SCHOOL
TALKS
Meetings designed for students, educators, and families, with language and content adapted to each audience.
Average duration: 1h30
WORKSHOPS
A practical experience to prepare teachers and pedagogical teams to address attention-seeking behavior in the classroom.
Average duration: 5 days
tailored
A complete course, including a lecture, workshop, and lesson plan, for schools that wish to address the topic in an integrated way.
Average duration: 1 week*
*customizable according to demand
WHAT WE COVER
What is the Attention Economy and how does it work? "When the service is free, you are the product."
Tools to recognize when we are using or being used by platforms, promoting more conscious habits.
The techniques and science behind manipulative designs created to maximize captured attention.
The difference between time and attention, showing why attention is so valuable and what we can do to regain it.
STUDENTS
They understand what happens on the other side of the screen and develop more autonomy over their own time.
EDUCATORS
They gain knowledge and tools to address the topic in a critical, practical, and supportive way.
FAMILIES
They replace guilt, conflict, and bans with information, dialogue, and more conscious agreements.
TESTIMONIALS FROM PEOPLE WHO HAVE ATTENDED
"My daughter came home from the lecture and told me: 'Mom, now I understand why you're so strict and won't let us have cell phones. You're taking care of us! Thanks!'"
Mother
"This was one of the lectures I found most interesting and that really captured my attention, because it offered a different approach, with professionals capable of conveying the information clearly and didactically."
Educator
"What struck me most was understanding the different types of attention, and how life 'loses' a bit of its meaning with all of this, in addition to AI and how EVERYTHING behind it is very carefully thought out."
Student
"Your dynamic, alternating between speakers, the way you move, the format, and your communication with the audience is very engaging and charismatic. Congratulations to all!"
Mother
“An essential talk for all educators (families, students, and teachers). I recommend it!”
Teacher
"The presentation was excellent. It was a very light and fun way to discover the secrets of social media and what goes on behind the scenes."
Student
“I watched it on three occasions, and each time I was equally impacted.”
Teacher
WHO TRUSTS us with THEIR ATTENTION
