FAST COMPANY (28/08)

Does the optimist always win in the end?

Brazil is at the forefront of big tech regulation, but needs to strengthen itself to implement the changes it deems necessary.

CBN Magazine (AUG/26)

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TV Cultura - Showcase

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TV Cultura - Mention on Roda Viva

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UOL - Michelle Prazeres

Who hasn't lost track of time while scrolling on their phone? Or picked up their phone during a moment of leisure and doesn't even know why they ended up on that app? Or even looked at something on their phone, got distracted by something else, and forgot what they were doing there?

CBN magazine (FEB/25)

"Eric Carlier and Kim Loeb spoke to Revista CBN about how social media and engagement techniques affect our lives and identity. Their initiative is to propose solutions for more conscious attention consumption."

UOL - Tony Marlon

Tony Marlon, columnist and opinion editor at Uol Ecoa, writes, "The search for a healthier interaction with technology has definitely entered my radar after learning about the work of Kim Loeb and 1 Minute of Your Attention (...)"

UOL Echoes

Many are concerned about addiction to screens, cell phones, and social media, and this seems to be one of the major issues of the moment. It's important to identify and name the real problem, after all, there are many good things in our technology. Therefore, we talk about "attention extraction" and its consequence, "human degradation."

Fast company

Do you have a minute to read this article? Or to follow this sentence? It may seem like a short time, but research shows that the average attention span of the population has fallen from just over two minutes in the 2000s to 47 seconds today.

DRAFT PROJECT

Our attention determines how we experience time and reality. Why, then, do we allow companies to treat such a vital resource as a mere commodity? Kim Loeb warns of the dangers of the Extractive Economy of Attention.