A CONCERN THAT BECAME A MISSION
"One Minute of Your Attention" was born from the meeting of three professionals who had firsthand experience with different aspects of the attention economy: advertising, political marketing, and children's audiovisual media.
In 2019, this unease gave rise to Maun Studio, a production company that aims to nurture attention in an aligned and positive way. What began as a documentary project gained urgency and, in 2023, became a cultural, artistic, and educational movement. Today, One Minute of Your Attention creates content, encounters and projects to raise awareness about attention extraction and strengthen the right to one's own attention.
TWO JOURNEYS. ONE SHARED VISION.
Together, they created omoya to transform a professional concern into public conversation, education and collective action.
our CODE OF ETHICS
• We do not accept money from extractive big tech companies or any entity that could affect our mission.
• We don't pay for boosting on big tech companies; our growth is purely organic.
• We use AI tools in a thoughtful and responsible manner.
• We don't create images or illustrations with AI, but we use it to animate our own artwork.
UMDSA CODE OF ETHICS
WHO TRUSTS us with THEIR ATTENTION
FIND YOUR PLACE IN THE MOVEMENT
Just One More Minute
Monthly meetings to share experiences and discuss the topic. An open space to build alternative paths (currently available only in Portuguese. For English, we recommend Friends of Attention).
ATTENTIONISTS
Our community keeps the conversation open between meetings.
A channel for exchanging references, questions, concerns, opportunities, and ideas in a lively way.
(currently available only in Portuguese)
Donate
Your contribution helps us continue researching, producing content, and bringing this discussion to new audiences.
Every bit of value keeps the movement alive, active, and capable of expanding this conversation.